The following story is a reason why I prefer to use the word "Urgent Courier" to describe our service as opposed to "Same day Courier".
I quoted a new customer the other day for a 26 mile trip from Central London to Colnbrook near Heathrow and she asked the question "When would it arrive?". This is a very important question and I was glad she had asked it as my reply was "It would go directly there", she may well have received cheaper quotes but often is the case (and especially in London) unless you are a major account customer with these city based couriers they will only offer an "end of day" delivery promise, even if its only 11am in the morning and a half an hour ride away.
The customer rang back to book and as we already had a Courier in Central London at the time it was ideal for him as it just over an hour back to Milton Keynes from the Heathrow area during the day. The journey was completed in around 35 minutes and the customer was very happy with the service they had received promising to call again if the need arises.
However as the customer had asked this its very likely they had used couriers before that had offered what at first seems a competitive quote yet had taken an excessive time to deliver, often co loading to make the low quotes viable. Whilst I can understand a business on tight margins may need take advantage of these low quotes it will not be the same service offered by a courier who will collect and go straight there, if your item just needs to get there by the end of the day you may wish to use this slower service.
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